The UCSI Blue Ocean Strategy Regional Centre Sdn. Bhd. (UCSI BOSRC) is the official regional representative of the Blue Ocean Strategy businesses with the exclusive regional license in Malaysia, Australia, Canada, China, India, Indonesia, Philippines, Singapore, Taiwan, and Thailand.

As part of the UCSI Group, we are committed to accurately present Blue Ocean Strategy (BOS) concepts and tools with the highest professional standards for the benefit of our clients. Our vision is to make a significant positive difference wherever we operate by applying BOS to meet needs and create wealth. Thus, substantial investments have been made to set up the following support systems:

 

>>   An applied research centre for continuous study and research in advancing BOS knowledge and practices       >>   Strategic alliances with overseas partners to promote the learning of BOS, such as e-learning.     >>   Priority access on the latest case studies and on updated BOS materials.     >>   Post graduate courses in MBA and DBA with emphasis on BOS.     >>   An international network of knowledgeable, trained, qualified and experienced BOS consultants.     >>   A high tech Blue Ocean Strategy Hall for conducting conferences, workshops and trainings.

 

We provide a comprehensive range of services to familiarise our clients with the BOS concept, framework and tools to enable them create uncontested market space as well as make competitions irrelevant in their businesses. All our speakers, trainers and consultants are qualified BOS individuals endorsed by the Blue Ocean Strategy Initiative Centre, UK. We offer:

 

>> One-day seminars on a comprehensive overview of the framework and concepts of BOS.   >> Two-day workshops for hands-on learning to acquire skills in using BOS tools.   >> Four-day advanced training workshops specially tailored for companies interested in BOS tool applications in their own personal contexts and consultancy.   >> In-house training for clients’ organisations.   >> Long term consultancy assisting clients analyse their current strategic positions, formulate BOS strategies, and overcome hurdles in implementing the chosen BOS.