Warren Cook is an Affiliated Consultant with the Australasia Office of USCI Blue Ocean Strategy Regional Centre, and Managing Director of Melbourne-based advertising, marketing and communications agency Incubator.  Warren has worked within the marketing arena for over 25 years.  He has held a variety of positions including General Manager of Australian Ad Agency McCallum Marketing, Advertising Manager for the Gas and Fuel Corporation of Victoria and National Marketing Manager for Captain Snooze, a recognized national bedding chain within Australia.

 

Over the past 3 decades Warren has consulted in strategic planning, marketing and brand development for many of Australia's household brands such as Mitre 10, Angus & Robertson, the Danks Group, Medicare, Primus, Sports Power, the Frontline group, Holy Sheet, BIG4, Penrite Oil, PBR, Bosch Australia, Marshall Batteries, Falls Creek Snow Resort, Graffiti Education and Geelong Bellarine Tourism, to name but a few!

 

Warren's development within Marketing has grown from his initial tertiary marketing education to an extensive understanding of communications through further study in online, PR, marketing and media. Warren conducts workshops for management groups in areas such as Defining Visions & Directions, Creating Goals, Objectives and Action Planning and general management directional facilitation.

 

With a strong communications background, Warren has presented on both a national and international stage, conducting lectures as a guest speaker and workshops in many facets of marketing.  Warren draws on over 25 years of industry experience to create compelling business models, uses his personality to build relationships with his audiences, his communication skills to get them to grasp concepts, and his ability to share knowledge to assist in growing their businesses.