Richard Chua is a Blue Ocean Strategy Practitioner certified by the Blue Ocean Strategy Initiative Centre in London. He is a consultant affiliated with the UCSI Blue Ocean Strategy Regional Centre and specializes in providing training and consultancy with the Blue Ocean Strategy methodology.

 

Richard’s forte is in the management of the retail financial services operation, sales and marketing for Malaysian multinational and government-link companies having joint venture with international financial groups such as Sime AXA, Malaysia National Insurance, and Mayban Fortis. He was Vice President of Mayban Fortis Holdings (a joint venture company between Maybank Group and Fortis Financial Group of Belgium).

 

He was an Associate of The Chartered Insurance Institute, United Kingdom and has over 25 years experience in senior financial services operational, sales and marketing roles with successful business strategies formulation and execution. His experience includes a short stint in AXA Equitable Life Insurance Company in New York City and Manulife Financials in Toronto. He has also played key roles in the successful transformation of the companies he worked for together with external consultants from PricewaterhouseCoopers, Cap Gemini Ernst and Young, and Arthur D’Little. He has the competency to draw on his knowledge and business experience to help organisations challenge the status quo to formulate and execute business strategies with the Blue Ocean Strategy methodology.