Mr. K.K. Lai is currently the first Chief Executive Coach of branDNA™ for SMEs in Malaysia. He completed his Diploma in Quantity Surveyor in 1987. With great passion in Coaching, Consulting and Training, he founded Blue Ocean Strategy Resources in 2006 to assist SMEs’ in their Brand building process with a low-cost & systematic branDNA™ Strategy. He is also the creator of a proprietary 3-day workshop namely BlueOceanMBA™ which teaches practical Marketing, Branding and Advertising knowledge and tools.

 

In year 2009, Mr. K.K. Lai was appointed the Organizing Chairman for the 1st Brand Entrepreneur Conference in Malaysia which is a learning and networking event to provide platform for Malaysian Brand Entrepreneurs jointly organized by Branding Association of Malaysia (BAM) and SMIDEC. The same year, he was invited as a Key Speaker for Golden Bull Award Nationwide Road Show organized by Nanyang Siang Pau. He was among one of the selected six speakers in the Malaysia Speakers Association Annual Convention in 2010.

 

In May 2010, he completed the Blue Ocean Strategy in Action Program and was invited as an affiliate partner of UCSI Blue Ocean Strategy Regional Centre Malaysia. Currently, he is the CEO of Blue Ocean Strategy Guangdong Province China, with his full commitment to assist more Chinese Corporations to create their Blue Ocean.

 

He was the former Honorary Secretary of Branding Association of Malaysia (year 2006 – 2009). Currently, he is the life member of Persatuan Usahawan Maju Malaysia (PUMM), Council Member of Institute of Marketing Malaysia, member of SMI Association, Certified Speaker and Secretary General of Malaysia Speakers Association, member of International Ozone Association. In year 2011, he was appointed the Chairman of Re-Branding Committee and the Bureau Head of Certification Task Force of Malaysia Speakers Association.

 

Up to June 2011, he has personally trained more than 500 SMEs’ CEO and Executives from 162 different industries. The numbers are growing every month.