Julie offers a unique set of skills, business acumen and experience.

 

Her career spans more than 25 years in management positions within marketing divisions and executive management teams for listed, private companies and non-profit organisations.

 

Julie has worked in a wide range of industries including global tourism, health insurance, liquor and medical education. But her main area of experience and skill is in fast moving consumer goods where she has held senior marketing and strategic development positions in a range of sectors including food, beverages, household cleaning, fragrances and personal products for some of the world´s leading companies, such as Kellogg and Unilever.

 

Julie was a founding member of the business strategy team for Kellogg in Asia Pacific and headed its marketing team in China. She was also the architect of business development and marketing plans that reached into the United Kingdom, North America, Asia Pacific and South Pacific. Julie has significant Board experience. As an Executive and Non Executive Director, Julie has provided strategic and marketing advice to governing bodies of a number of organisations.

 

Julie holds a Bachelor of Business and a Masters of Business Administration. She is a member of the Australian Institute of Company Directors, the Australian Marketing Institute and Women on Boards as well as an Associate of the Australian Institute of Management. Through her recently launched consultancy, Julie has applied her expertise to break through strategic and marketing innovation powered by the framework of Blue Ocean Strategy.

 

She delivers for her clients, insightful strategic vision, practical corporate marketing initiatives, business development that grows the business, repositioning of key products and portfolios to suit emerging conditions. Julie has an exceptional blend of senior executive and board experience in some of the world´s leading companies as well as in the world´s biggest and most challenging markets. This, coupled with the commanding framework of Blue Ocean Strategy, gives her consultancy impact, relevance and excellence.