Dr. Dominic Lau is a certified Blue Ocean Strategy practitioner and the Director of Applied Research Centre at UCSI Blue Ocean Strategy Regional Centre. He has a PhD and a Masters Degrees in Engineering Business Management . He is active in research and publication in the areas of strategic management, entrepreneurship, and quality assurance.   He has written five books including a book on 15 successful cases of the application of Blue Ocean Strategy in the Malaysian context.

 

He is a sought after speaker and participates actively in various national and international conferences. He is also active in research publications and has written numerous papers in academic journals. Prior to joining UCSI BOSRC, he was the Director of ILDP Program, Business & Advanced Technology Centre (BATC) at UTM.